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韩国乐天出售传闻再起,谁将成为它的新东家

来源:??????2018/4/28 8:47:10??????点击:

YKK澳门太阳成城6138行业资讯】韩国零售商乐天(lotte)在中国市场上寻求分拆,首先是正大集团(正大集团)和沃尔玛(wal-mart)、利群(liqun)等有意竞购该资讯的零售商,以及一个新的八卦人士“物美”(wumart)。

4月26日,彭博社(bloomberg)援引韩国《朝鲜日报》(chosun ilbo)的报道称,韩国乐天(rakuten)计划在北京出售22个超级市场和超级市场。同一天,路透社报道,乐天已同意将六家中国超市运营商之一出售给物美超市。对于上述信息,物美没有回应。但对于乐天旗下的商业超级企业乐天玛特(lotte mart)来说,在中国待了10年的韩国零售品牌已经不再像以前那样了,无论是提供还是继续挣扎。
有风的回归
在韩国乐天(rakuten)销售中国超市,已成为零售业的一个常规组成部分。据彭博社报道,引用的来源韩国《朝鲜日报》报道,韩国的乐天将在22个超市和超市在北京卖给中国,售价为2560亿韩元(约合人民币14.97亿元),据路透社报道中国,韩国的乐天购物已同意4月26日将位于中国的六个超市运营商物美控股,约2485亿韩元。
路透社(Reuters)表示,去年它选择了高盛(Goldman sachs)来管理其中国乐天超市(China lotte)的销售,该商店由于中国和韩国之间的紧张关系,大多已关闭。乐天购物计划在去年年底前完成销售,但今年进展缓慢。
但《北京商报》记者也指出,北京22家超市和超市已经被卖给了市场,这与该企业的官方网站不一致,这表明在中国北方只有17家商店。其中,北京有16家,包括3家乐天超市和13家乐天超市,还有一家在天津。
这已经不是洛蒂第一次被报道收购了。今年3月,据报道,上海ykk澳门太阳成城6138该地区零售商集团的股票将收购乐天玛特在中国的本地门店。因此,liqun一份特别的公告声明,乐天企业,只是在调查阶段,并不是唯一的利害关系人,具体的谈判时间和后续推进项目的不确定性,没有实质性的披露内容。即使在今天,liqun和lotte mart之间的讨论也没有最近的进展。
无论这笔交易是否属实,在“萨德”事件的影响增加后,乐天市场的销售一直是零星的。
去年9月,有报道称,由于中国市场不稳定的业务逐渐增加,乐天的业务出现了大幅增长,因此,乐天已任命高盛(Goldman sachs)为其投资银行业务主管,高盛(Goldman sachs)与潜在收购者接洽,大约有5家竞购者。
然而,随着韩国乐天(rakuten)的每次销售,以及“永不放弃中国市场”。但在乐天超市(lotte mart)国内超市的基层员工中,有员工透露,该国最知名的两家超市品牌已经光顾过商店。
十年坎坷的
今年5月,它恰好是乐天市场进入中国的第10年,而今天的乐天市场已不再是北京市场的闪亮之星。
根据数据显示,2008年5月,乐天市场正式进入中国市场,在北京有8家店的标志,到2009年底将门店数量增加到100家。根据当时乐天市场的计划,北京、天津、辽宁、山东等地的第一阶段扩张,逐步扩展到全国市场。2018年,它将在中国开设300家门店。
但乐天的衰落始于2012年。根据乐天商城的官方网站,2012-2014年乐天商城的门店数量分别为11家、5家和1家,ykk澳门太阳成城6138价格店面的扩张也逐渐淡薄。与此同时,关闭的数量也在增加。2012年店铺关闭1、2014年店铺关闭6个,甚至在2015年7月,乐天、山东青岛、威海、潍坊4家门店几乎同时宣布关闭,也在山东市场结束。
2015年8月,乐天企业北票的副总经理,在接受《北京商业日报》采访时表示,很多人都有一种误解,认为关闭是很正常的,就像在判断的时候,当地的损失更大,关注中国北方。
当时,中国北方的乐天中国作为一个战略区域,与山东百货不同于乐天的独立投资、开店、北京7家门店的收购是门店、区位优势和业务稳定。
乐天,将会在这个小乐天超市的模式下进行转换。
Dead end of south Korean retailer lotte seeking split in the Chinese market for sale, first from a zhengda group and wal-mart, liqun, and other retailers interested in bidding for the news, the flange and usher in a new gossip man "wumart.

On April 26, bloomberg quoted South Koreas chosun ilbo newspaper as saying that South Koreas rakuten planned to sell 22 hypermarkets and supermarkets in Beijing to wumart. On the same day, Reuters reported that rakuten had agreed to sell one of six Chinese supermarket operators to wumart. In response to the above information, wumart did not respond to the request. But for rakutens business super-business lotte mart, the south Korean retail brand that has been in China for a decade is no longer the same, whether it is being offered or continued to struggle.
Got wind of comeback
The sale of Chinese supermarket stores in rakuten, South Korea, has become a regular part of the retail industry. According to bloomberg, citing sources of South Koreas chosun ilbo newspaper, South Koreas lotte to transform in 22 hypermarkets and supermarkets in Beijing are sold to China, priced at 256 billion won (RMB 1.497 billion), according to Reuters reported Chinese, South Koreas lotte shopping has agreed on April 26 will be located in one of Chinas six supermarket operator to wumart holding, for about 248.5 billion won.
Reuters said that last year it chose Goldman sachs to manage the sale of its China lotte supermarket store, which had mostly been closed because of tensions between China and South Korea. Lotte shopping plans to complete the sale by the end of last year, but it has been slow this year.
But Beijing business newspaper reporter also noted that the Beijing 22 hypermarkets and supermarkets, which have been sold to the market, are not consistent with the companys official website, which shows that there are only 17 stores in north China. Among them, there are 16 in Beijing, including 3 lotte mart and 13 LottSuper lotte supermarkets, and another one in tianjin.
It is not the first time that lotte has been reported on the acquisition. In march this year, the regional retailer group shares were reported to be taking on lotte marts local stores in China. Therefore, liqun a special announcement statement, company of lotte, only at the investigation stage, and it was not the only interested parties, the specific negotiation time and subsequent propulsion project uncertainty, there is no substantive disclosure content. Even today, there has been no recent progress in the discussions between liqun and lotte mart.
Whether the sale is true or not, it can be seen from time to time that the sale of lotte mart has been sporadic since the impact of the thaad incident has increased.
Last September, reports showed that due to a gradual increase in business in the Chinese market instability, lotte business suffered a sharp rise, therefore, lotte has appointed Goldman sachs for sale process, head of investment banking, by Goldman sachs in contact with a potential acquirer, about five bidders.
However, with each sale of the south Korean rakuten and "never give up on the market in China". But when it comes to the grass-roots staff at lotte marts domestic supermarket, employees have revealed that two of the countrys best-known supermarket brands have visited stores.
Ten years bumpy
As of may this year, it happened to be the 10th year of lotte marts entry into China, and todays lotte mart is no longer the shining star of the Beijing market.
According to the data, in May 2008, lotte mart officially entered the Chinese market with the logo of eight stores in Beijing, and increased the number of stores to 100 by the end of 2009. According to the plan of lotte mart at the time, the first phase was expanded in Beijing, tianjin, liaoning and shandong, and gradually expanded to the national market. In 2018, it will open 300 stores in China.
But rakutens decline began in 2012. According to the official website of lotte mart, the number of lotte mart stores in 2012-2014 was 11, 5 and 1 respectively, and the expansion of the store was gradually weak. At the same time, the number of closures is rising. 2012 store-closing home 1, 2014 store-closing six, even in July 2015, lotte, shandong Qingdao, weihai and weifang 4 stores declared closed almost at the same time, also be ended over the shandong market.
In August, 2015, vice general manager of lottes northern PiaoShiGao, said in an interview with Beijing commercial daily reporter from shandong let many people have a misunderstanding that the closing is very normal, like at the time of judgment is local loss is bigger, focus on China north to do"
That time, China north by lotte China as a strategic area, different from shandong stores by lotte independent investment, set up shop, Beijing 7 stores are the acquisition is stores, location advantages and business has been steady.
Lotte, will transition to bet on on this little lotte supermarket formats, PiaoShiGao said at the time, compared with lotte such hypermarket, lotte supermarket development difficulty is not great, a lot of places can open a shop, mold shop to complete after modification, it is easier to replicate.
But the company that has just found the transformation hope has again suffered a setback at the end of 2016. At the time, lotte mart had 99 stores in mainland China, but 74 had been suspended for violating the fire safety regulations, and 13 had decided to suspend business.
Later, although lotte group in March and August of 2017 two rounds of the Chinese lotte mart to inject capital, but still unable to return to the day. Since then, almost all domestic retailers have been exposed to lotte, but none has been successful.
Store value
Its no surprise that the company has an analysis of the happy gossip.
On the one hand, wumart chairman zhang wenzhong in recent months to frequent appearance in public places, and the retailer wumart has early years has led to the supermarket, beauty beauty, jiangsu times supermarket, zhejiang supply and marketing supermarket, b&q, regional retail leading to bid, size expansion attitude. It is not surprising that wumart is an asset in China.
On the other hand, the reporter of Beijing business newspaper learned that many of the stores that have been seeking to sell in Beijing in recent years have been acquired by wumart. It includes tesco, local stores in huapu and shuangjing store in Beijing.
Senior a hypermarket practitioners say that Beijing is seeking to sell almost all the big-box stores and wumart, yong hui had contacts, also is the two basic flange, because only the two brands has further build market and ambition.
Executive vice President of Beijing commercial economy society Lai Yang said that if lotte sold at very attractive package price, head of its assets, after taking over for good or valuable on the one hand, lotte many stores unique position in the chongwenmen, television and other popular business circle, and wide radiation area, for which is a good opportunity to further expand the market share and take over the store can either their compression area, can also rent increase revenue. On the other hand, are also in the active layout new retail business in recent years, the offline stores and online more Dmall go hand in hand, increase the number of stores also can further enlarge the coverage of multipoint Dmall, shorten the distribution radius, make it more competitive online fusion model.

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